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Posts tagged: Marketing

Making Money online DAY 8

October 18, 2011, by masterkey No comments yet

Day 8: Stats, Questions and answers…

As I had to take yesterday off, Day 8 is being released now, and Day 9 will then be released towards this evening. Because I originally planned to make each day’s task around 1 – 2 hours long I feel it is unfair to add to your workload here. Instead I will take this opportunity to answer some common questions, and go over the basics of statistics.

We’ll look at Statistics and what they really mean, and then I will answer questions after that.

Statistics

What is the use of having install Statspress if you do not understand what it tells you. Here I will give a quick explanation of each section in the menu.

When you click on Statspess V in the menu you are given an overview of your visitors. We are interested in the Visitor and Page view rows, and the Yesterday and Today columns.

A Visitor is a computer that has opened your website, and is tracked by what is known as the IP address.

A Page view is created when a visitor views a page of your website, or moves from one page to another.

In addition to this we have the Last search terms, which tells us what people have typed into a search engine to find us. From these we can also help develop new article titles or keywords to target.


If we look at the menu we have a Visitors option, this will tell us how many people are looking at each page and on which day. We can then work out what people like (or are finding most) and allow us to develop more articles like that.

We then have the Views option which is similar to the visitors option but tells us how many times each page is viewed (useful for if people keep going back to the same page)…

The next menu option to pay attention to is Referrers. This tells us where our visitors were before they found our site… And is useful for telling if your twitter, facebook, youtube marketing is paying off or not. It also is useful to find people that linked to our site as well.

Questions

Q) I was thinking about how we put a link to our advertise here page in the footer of the blog and I thought that is not a very visible place for the link if we want people to see it. Can you explain your logic for putting the link in the footer and why not someplace where people will notice it easier? I mean if we are trying to monetize our blog with this method why hide it in the footer? I am sure you have your reasons though so I was hoping to understand it better.

A) It is just one income stream, and one of the lower converting ones. However we do add 2 banner adverts which show on every page advertising this page if there are no other adverts in the system.

Also by linking to this on every page we show search engines that it is an important page on our site. Try typing “advertise best football goals” (without quotes) into google and see what you find…

——————-

Q) I have a question about setting up the facebook page. This has to be attached to a personal account – doesn’t it?
Do you make the personal account one you use just for this, that is for your websites? Or would you attach it to one you use for your family and friends?

A) No it doesn’t. The way I showed it you can create a facebook page without having to create a facebook account. Because of this you can create a facebook page for your site without breaking Facebook Terms of Use which prohibits you from having more than one account. To create a page without creating a facebook account goto http://rfurl.net/fbpages and click Create Page.

——————-

Q) I’m approaching the part where I’ll have to write 25 articles and I had a question : Are you repeating yourself from time to time between articles? I don’t mean an exact copy, but the same kind of ideas / tips

Also, if I would go about delegating this work, having someone to write stuff for me, do you care he that person write something too similar to what’s already on your site?

A) There will always be some overlap if your site is targeted at a specific topic/niche. However each article has a unique point. If you want to delegate the work ensure that the writter is providing unique content and give them article titles to write for.

——————-

Q) quick question, how many people should we follow per day and for how many days?

A) I would personally say to follow between 30 – 50 people a day (which is around 3-4 minutes of running Tweet Attacks. And this is something that is done long term so keep doing it for as long as you keep the site running!

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Q)  Not sure i understand. In Tweetattack you can find people to follow based on categories? But don´t they need to follow you to be able to read your messages? Or you men they do if the page looks interesting?

A) You can people to follow based on your topic. If your twitter looks interesting and they are interested they will follow you back. Generally 10% of the people you follow will follow you back.

——————

Q) I cannot use clickbank as I do not have 3 credit cards

A) There is a rumour that you need 3 credit cards to signup to clickbank. This is wrong.

To stop people from making a clickbank account to buy stuff for themselves with a discount ClickBank has a rule where 5 different people need to buy using your affiliate link and using at least 3 different credit cards (so like 1 credit card for each person that buys something). Until this happens clickbank will not make any payments to you, however selling 5 things isn’t that difficult as you will see next week!

——————-

Q) I am struggling to find good keywords…

A) Keywords are useful, but I think they are very over-rated… Just think if you work on your keywords and get them to #1 in google. Google then just changes its ranking, all your work is gone…

Now if you look at social, once a user likes your site, the site stays with that user and Google can’t take that away from you. For now concentrate on the challenge, I have not done any keyword research as it is not important at this stage…
 


Making Money online DAY 4

October 11, 2011, by masterkey No comments yet

Day 4: Guess who…

Remember that childhood game guess who? Where you have to guess what character your opponent has chosen by asking questions about them. We are playing the marketing version of this game today, and I will take you through how I apply this technique to bestfootballgoals.info.

Once we’ve played Guess Who IM we then need to play IM Snap and match these to a monetization method. We will look at how we can make money, and then start to apply this.

After all this we will look at the easiest way to get started with these on our site. This will be in part 2 which follow in an hour or two…

Guess Who IM Edition

Yeah I know the name sucks, but that is basically the game you are playing here. I have a list of 10 questions that I personally use when looking at a new site, and this is the first (and probably only) time I will reveal it.

  1. What is the Subject/Niche of the site?
  2. Does it attract a majority of Male or Female readers?
  3. What is the estimated age range of my readers?
  4. Will my usual reader have a Credit Card?
  5. Will my usual reader have a PayPal account?
  6. Do I expect the majority my readers to have their own computer, or use a public computer?
  7. What other interests are commonly linked to my Subject/Niche?
  8. What social networks do I expect my readers to belong to?
  9. How do I expect my readers to find my site?
  10. Does the user have a specific pain or problem we may be able to solve?

After answering these questions I usually have a good profile of the people I expect to be using my site. You have not got write essay answers and brainstorming/mindmapping is totally appropiate here. For the profile of bestfootballgoals.info see the video or download the file here.


Snap IM

The next stage is to use our target profile to match what we are going to be able to do “help” our users. One of the biggest problems I find here is that since the Made For Adsense period (where you wanted your site looking ugly so people left it as quickly as possible by clicking an adsense link) quality seems to be at the back of most people’s mind. It’s ok to make a quick buck occasionally, but that is not what we are doing here!

It’s easier to get your users to do the advertising for you, than to spend days doing SEO. Because of this I invest heavily in content for all my sites, not just keyword targeted but aimed at giving something important to the user… Once you do that the user actually starts to trust your website for delivering what you promise, may tell friends about what they’ve found etc.

It is at this stage we moneytize that user, not by selling them the answer to the question they asked to get to our site… But instead by upselling them into something related. For example for bestfootballgoals.info depending on the profile of our user we can upsell them a goal scoring training program, a football betting system, football ringtones, football screensavers…

The posibilities are endless, generally the only time any of my sites will show adsense is if I have nothing better (aka more profitable) to show the user.

Lets make a list of things we think the user may be interested in for bestfootballgoals…

  • Live football streaming
  • Football betting strageties
  • Football training guides
  • Football screensavers/backgrounds for phones
  • Football books and DVD’s
  • Football Merchandise

 


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